Sodium Lauryl Sulfates
Lack of moisture or protein (or both)
All hair color fades with time due to shampooing with harsh surfactants, heat styling, and environmental factors such as exposure to UVA/UVB rays. All of these factors lessen the pigments deposited in the hair, thus causing fadeage and damaging hair.
We use color protect sulfate-free shampoos and to super gently cleanse hair without stripping color along with a variety of other key ingredients to deliver unsurpassed color and heat protection, and incredibly shiny, vibrant, healthy hair. Then we choose the best conditioner for your hair condition.